Change from Every Angle
Change from Every Angle is an immersive content hub for Accenture that allows users to explore different perspectives of the same client story. Stories are presented as 3D prisms that users can interact with, and digest at their own pace. My role on the project was to interpret the original idea from the Creative team, establish a user journey and design framework, and work with our production partner to see the project through to completion.
Bringing the Flow to Life
Beginning on an intro screen, the user is led into the story carousel. Here, they can select a story to explore in-depth. Clicking on a side of the shape leads to a full-bleed content player, which showcases a specific team member’s contribution to the project. We built in a parallel accessible version of the site to ensure that visitors using screenreaders are able to view and interact with the content just as easily.
Motion and Sound Design
We partnered with interactive vendor Superhero Cheesecake to design and build the experience. Using WebGL animation, the team built a beautiful interactive 3D prism shape and surrounding ecosystem. Subtle motion cues such as light refractions and gestures encourage users to dive deeper into the stories housed within the shape. A backing track composed by Big Orange provided a peaceful ambiance to accompany users as they explore.