First AI-ID Kit
First AI-ID Kit
A website and interactive film to educate users about the dangers of deepfakes.
AI
AI
Technology
Technology
Project Goal
With the rise of AI tools and technology, deepfakes are a risk for businesses and individuals. We needed to create an easy-to-digest, engaging resource that would resonate with a wide range of users. Designed and developed in collaboration with Active Theory.
Project Goal
With the rise of AI tools and technology, deepfakes are a risk for businesses and individuals. We needed to create an easy-to-digest, engaging resource that would resonate with a wide range of users. Designed and developed in collaboration with Active Theory.
My Role
I worked closely with the creative team to align on their vision, and determined the content, structure, and flow of the website. I also helped define the user journey for the interactive film.
My Role
I worked closely with the creative team to align on their vision, and determined the content, structure, and flow of the website. I also helped define the user journey for the interactive film.
We used microinteractions to demonstrate the concept of deepfakes, driving the point home to users throughout the site experience.
We used microinteractions to demonstrate the concept of deepfakes, driving the point home to users throughout the site experience.
Interactive Film
The interactive film sought to evoke a visceral reaction from the user by creating a live deepfake using audio and visual inputs. These inputs were then seamlessly integrated into the video experience.
Interactive Film
The interactive film sought to evoke a visceral reaction from the user by creating a live deepfake using audio and visual inputs. These inputs were then seamlessly integrated into the video experience.
User Journey
The film required a number of permissions to capture the user’s likeness. I helped to simplify this flow, including all necessary steps while minimizing barriers to access the content.
User Journey
The film required a number of permissions to capture the user’s likeness. I helped to simplify this flow, including all necessary steps while minimizing barriers to access the content.
Likeness Capture
The user is prompted to provide two inputs: their face and voice. With just these two aspects of their likeness, a deepfake is then able to be created while the film plays.
Likeness Capture
The user is prompted to provide two inputs: their face and voice. With just these two aspects of their likeness, a deepfake is then able to be created while the film plays.
Deepfake Output
Once the inputs for the user's likeness are collected, a deepfake is created and seamlessly integrated into the film. Sneak peeks are shown during the synthesis process, and at the end, 3 deepfake examples are shown.
Deepfake Output
Once the inputs for the user's likeness are collected, a deepfake is created and seamlessly integrated into the film. Sneak peeks are shown during the synthesis process, and at the end, 3 deepfake examples are shown.
The Results
The project was showcased at SXSW 2025, and covered by publications such as Adweek. It currently serves as a required training material for all employees to complete at Accenture, and remains available as a free resource for the public.
The Results
The project was showcased at SXSW 2025, and covered by publications such as Adweek. It currently serves as a required training material for all employees to complete at Accenture, and remains available as a free resource for the public.
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